(updated: Originally posted October 14, 2009)
You have to love the folks at Mashable for their dedication to the social media space. Their updates are simply on point and helpful. Their latest is a list of free and low cost Word of Mouth tools. These online UI allow marketers to measure brand and campaign responses on Twitter, Facebook, and other social media sites. Tweetdeck, a very popular tool among many of my friends, is listed, as well as Radian6, and my favorite, HootSuite.
Many of these sites run a blog with news and associated how-to tips. The blogs are also useful for understanding which service is associated with another one may be using. This is helpful for selecting a tool that best integrates with other tools your firm is using.
You can read the Mashable post here.