Category Archives: Social Media
This infographic from Social Media Examiner highlights the most quoted trends in social media – the rise of Google Plus usage, burgeoning image sharing platforms, and the increased interest in blogs for content marketing. Probably most surprising is the interest in podcasting – especially given widespread use of Google Hangouts, which requires a Google Plus account to operate.
Social media marketing trends for 2014 from Social Media Examiner.
This infographic provides tips on improving blog readership. Doing so impacts analytic strategy for content management. The metrics in the strategy are based on the engagement tactics used. To learn what tactics are available today, take a look at this Quicksprout infographic and share your thoughts in the comments below.
This infographic from Blogmost offers numerous ways to share content through social media – way beyond just Google Plus, Facebook, and Twitter. But this infographic implies a key difference between content marketing and SEO strategy.
SEO, to a certain extend, is about directing content to various platforms, sometimes with a message that includes an offer or reference to your business, product, or service. Content marketing also includes curation of other media, all for the purpose of being helpful to your potential customers. Thus an offer or reference to your business, product, or service is not included.
That difference should be kept in mind as your business develops content to be offered on the platforms listed below.
In the meantime, enjoy the infographic!
Sometimes e-commerce reporting in analytic solutions can be intimidating place to start. An e-Commerce business or an organization with an e-Commerce group faces many reports combined with many products for a visitor to view. So on first blush, considering what details to manage at first seems confusing.
To develop analytic reporting, consider these activities to build best reporting practices.
Monitor speed to purchase
Visits to purchase and days to purchase are valuable metrics in determining how quickly purchases are being conducted. This is a different perspective than the standard goals and recency reports shown in Google Analytics. Goals usually reflect the current within a visit clicking on a button playing a video for reaching for page referred time on the website. Multiple actions are typical for e-commerce site, given the number of items made available. Thus E-commerce goals differ by representing both a conversion in a visit or actions with a visit.
Match analytic reporting to territory to better track sales by currency
It is best to have a profile for each country in which you intend to operate. The reason is currency differences. Most analytic solutions have no means to combine currencies within one profile. So to make retail reporting easier, establish an analytic profile that contains data for local websites serving a specific region.
Watch for discrepancies in the visitor data
Some decay in data can occur as traffic is examined from a click of a tagged form to a conversion goal. This error is usually represented as a difference between visits and orders forfilled. The error comes about due to tracking concerns. Browser settings, blocked cookies, and multiple clicks within a visit increases the likelihood of an error count. Users can use Charles or Fiddler to confirm that there are no consistent client-server issues with the website that could be causing the error. Errors over 10% are a concern worth seeing a correction.
Maintain a roll up account
Just as with filters, where maintaining an “unfiltered” account is important, E-commerce should maintain a roll up account that covers all related e-commerce reporting. This is particularly useful when purchases are handled through various territories and there needs to reporting unfiltered to detect reporting and in some cases diagnostic concerns.
Image search is raising product attention among customers. Pinterest Analytics, along with redesigns in other social media platforms, spotlights the importance to the bottom line.
Online search has been popular for several years now. But search quality is beginning to spread into different digital media. Among these splinter search techniques, image search is increasingly becoming as desirable to digital marketers as Manhattan real estate to a New York City realtor.
A number of technological and usage factors in digital marketing is the cause for the growing interest. New technical features in code and programming languages are discovering new ways to highlight media files. HTML5, for example, introduced new tags such as <video> and <figure> to distinguish media elements in the browser. Such distinctions are an aid as search engine algorithms increase their query sophistication.
Another factor lies in the devices being used while online. Digital images have always been available, but now smartphones and new behavior introduced by social media has made image share essential. Digital Trends reported that 27% of US smartphone users share photos through their device. Facebook, the largest photo-sharing website in the world, sees 300 million photo uploads daily.
Raising the ante to bridge consumer activity to measuring insights is Pinterest Analytics. The new measurement solution provides pinning diagnostics – number of pins in a given period, where pin clicks lead, impressions, and the means to determine overall pin performance. Its launch is the first in-house solution from Pinterest. A third party solution, Reachli, has been available for a year.
The introduction of Pinterest analytics means more than keeping up with Facebook Insights or the analytics centered on Twitter. Pinterest has generated a highly engaged community of followers, qualities that has benefited participating retailers and attracting marketers. The skew towards women has been documented for some time. In 2012 Marketing Land noted a Nielsen report heralding the platform’s high growth rate, a 1,047% increase in unique PC visitors. Reuters reports Pinterest to have 48 million users worldwide.
Most of all, the Pinterest activity implies the value images have for customers as they research retail goods. Retailers will want to pay attention to images, their labels, and descriptions, which lead to customer discovery. An image with a primary keyword in its file name and description, for example, can show in a search engine result page.
Evaluating and refining on-page image element descriptions will help marketers gauge the right images that can endear customers to their brand. Further sophistication in analytics will aid marketers in discovering how well a keyword or phrase attracts people to a digital presence. Search context will begin to include a more visual meaning. The ultimate potential can lead to a blend of image sharing campaigns on social media with on-page image element descriptions that complement search optimization techniques.
The jury regarding the best co-existing strategies of social media and organic search is still deliberating. But as search engines improve their reference of social media reference and website incorporate more semantic tagging descriptions, images used for entice researching customers will provide the context needed to make organic search even more beneficial for the customer.