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March 15, 2017
Tips To Improve Your WebSite (or Web App) Pages

Ok, so you are ready to update your website pages, or these days, a web-based app page. Well planning content is critical for making the most of your site pages. Here are several tips that should be included in refining a site or app page. Layout a wireframe for a site - a wireframe needs […]

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March 13, 2017
Analytics Tips: The Basics on Using Google Analytics User ID

With analytics deployment these days, cross device measurement has become a de facto standard for  establishing effective measurement for many businesses.  It allows marketers to learn if customers are viewing a tagged site on a mobile device and website prior to a conversion. This information can help tailor plans for a customer experience. One essential tool […]

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March 11, 2017
How to avoid fake online sites while establishing a genuine online presence

Fake content is in the news these days, thanks to accusations by the Trump administration - which itself offered positions to Breitbart, an alt-right site accused of posting misogynistic, racist, and often false news. Avoiding fake sites has been critical ever since commercial interest arrived on the web. It can appear in many technical aspects […]

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March 11, 2017
The signs that your website is becoming obsolete (and what to do about it)

So when is it a good time to replace a website? It’s an honest question. A website is a business presence, and when your website does not work, you and your business don’t work.  ultimately you do some research on your competitors in order to stay at par or better yet one step ahead. But […]

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November 30, 2016
Digital Retail Tips: 5 e-commerce site sales mistakes to avoid

E-commerce has become an essential component to retail, but it also can introduce a number of missteps to allow a customer to make a sale.  These 5 tips highlight the flaws that can appear (and some tips in avoiding them with e-commerce analytics). 1. Making online activities difficult for the customer to complete. E-commerce sites can get a bit […]

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October 5, 2016
SEO Tips: Beware of SEO Firm Cold-Calls

Let me set the scene for when you receive pitches for SEO. It’s late at your office or maybe an early morning quick check of things to do.  You fire up the tableland take a last minute review of email.  An unsolicited note catches your eye, with a message like this: Hi, my name is Terrance […]

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