Google has made significant refinements to the popular Google Analytics user interface. The biggest news among the enhancements is AI: Analytics Intelligence. According to Google, AI is an algorithmic driven Intelligence engine that "will provide automatic alerts of significant changes in the data patterns of your site metrics and dimensions over daily, weekly and monthly periods."
This means alerts can help marketers and strategists know when a target metric has changed significantly, like a sudden increase in bounce rate or drop in unique visitors.
In Zimana speak, AI means sweet! 🙂
Other new features include:
Advanced Table Filtering allows user to filter the rows in a table based on different metric conditions such as filtering thousands of keywords to identify just the keywords with a bounce rate less than 30% and that referred at least 25 visits.
Unique Visitors can be selected in Custom Reports as a metric against any dimensions in Google Analytics. This allows marketers to see how many actual visitors (unique cookies) make up any user-defined segment.
UPDATE: You can read about the Analytics Intelligence and other Google Analytics features here at the Google Analytics blog. Share your hopes for the new AI feature here!
