A while back KISSMetrics in their infographic set that time period as the benchmark average amount of time a website visitor spends on a site. In short a business needs to develop site elements tailored to short visit online. Doing so can improve conversions and crate your website as a working asset for your business.
Here are a few simple tips that can be incorporated into any site with a minimal cost impact to a digital budget.
- Label pages so that closely match the content on page. This optimizes the page for search engines, becoming a natural draw for some search queries, and positions the page as a quick answer to that query.
- Try to maintain a short page with most information above the fold – anything that requires a lengthy scroll beyond two pages is too long (Note: although some businesses like iHOP and Chevrolet have a long scrolling site page, they’ve used large images and have product details that lend naturally for this arrangement).
- Consider image carousels of true services that reflect your business instead of a grid of stock pictures. A rotating set of images may better attract attention. If you can’t decide which pictures are great for the site, consider a simple A-B test comparing two set of images.
- Organize images to be shared on Facebook and Pinterest or in a blog like WordPress. Select ones which are small in file size for easy in sharing. For example, WordPress.org blogs can not upload files larger than 2MB. You can use a site like Pixlr or Photoshop to resize photos accordingly.
- Gather customers accolades at least every quarter. If your design allows for a recommendation or two on a page, do so. Make sure the recommendations describe what was accomplished, not just a general atta’boy when possible.
One last tip: Avoid feeding your web design or design staff singular changes at a time. One changes which requires modification to a code can easily escalate. Changes can require many coding changes, so making singular request can complicate implementation, lead to error, and add unnecessary cost for a website development. Instead group tasks together, to make implementation easier.